makna.

Know what your brand means to people

Makna is a Reddit brand monitoring tool for B2C brands. It tracks every mention of your brand across all of Reddit, analyzes sentiment with AI, and helps you measure whether your reputation is improving — starting at $49/mo.

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Built for B2C brand managers who need Reddit intelligence without the enterprise price tag

Posts & comments monitoredAI sentiment & issue categorizationStarting at $49/mo

How it works

A continuous improvement loop for your brand

Set up in minutes. First insights in 24 hours.

Step 1

Diagnose

See what's driving conversations about your brand. Sentiment trends, issue categories, and the communities talking about you — all in one dashboard.

Step 2

Focus

Know which conversations matter. Identify your most active communities, your biggest advocates, and the issues worth addressing first.

Step 3

Measure

Track whether your efforts are working. See sentiment shift over time and prove the impact of your community engagement.

Learn more about how it works →

Everything you need to understand your brand on Reddit

Listen

Mention feed

Every post and comment about your brand, with filters and direct links to Reddit.

Community intelligence

See which subreddits discuss you most — and whether to engage, monitor, or investigate.

Email digests

Daily or weekly summaries you can forward to your CMO without editing.

Understand

Sentiment analysis

AI classifies every mention as positive, negative, or neutral — with confidence scores.

Issue categorization

Mentions grouped into 12 categories: Product Quality, Pricing, Customer Service, and more.

Engagement patterns

Identify your loudest advocates and most critical voices across communities.

Improve

Subreddit strategy

Each community gets an engage, monitor, or investigate recommendation.

Milestones

Track before-and-after moments to prove the impact of your efforts.

Competitor gaps

See where rivals get mentioned and you don't — find your blind spots.

Historical analytics

Sentiment and volume trends over time. See what changed and when.

See all features →

Why Reddit

Reddit shapes what AI says about your brand

Reddit is the #1 most-cited source in AI-generated answers. When someone asks ChatGPT or Perplexity about your product, the answer often comes from Reddit discussions.

40%

of AI-generated responses cite Reddit

Source: Profound analysis of LLM citation patterns, 2025

#1

most-cited domain in Perplexity answers

Source: Peec AI visibility study, 2025

62%

of consumers use AI for brand discovery

Source: Salesforce State of the Connected Customer, 2024

Learn how Reddit influences AI recommendations →

Frequently Asked Questions

What is Reddit monitoring / a Reddit monitoring tool?
Reddit monitoring is the practice of automatically tracking posts and comments across Reddit for mentions of your brand, product, or chosen keywords. A Reddit monitoring tool like Makna does this continuously so you never miss a conversation that matters to your brand.
How does Reddit brand monitoring work?
You tell Makna which brand names and keywords to watch. Our system searches Reddit continuously, finds every post and comment that matches, and classifies each mention by sentiment (positive, negative, neutral) and topic category. You see results in a filterable feed and analytics dashboard.
How does Reddit monitoring differ from general social media monitoring?
Reddit has a unique structure — subreddit communities, nested comment threads, upvotes/downvotes, and anonymous users. General social media tools treat Reddit as an afterthought. Makna is built specifically for Reddit’s structure, showing you which communities matter, which users are most vocal, and how conversations thread together.
How far back does historical data go?
Historical depth depends on your brand’s Reddit footprint. Brands with less Reddit activity often get deeper history (sometimes 10+ years). Brands with high activity get comprehensive ongoing monitoring. During setup, you’ll see exactly how much historical data is available for your brand.
Can I try the tool for free / do you offer a free trial?
Yes. We offer a 14-day free trial with no credit card required. You’ll get access to Professional-tier features including AI categorization and narrative digests, with up to 200 mentions visible and 30 days of history. When you’re ready, upgrade to a paid plan to unlock unlimited mentions and full history.
How much does Reddit monitoring cost?
Makna starts at $49/month for single-brand monitoring with unlimited Reddit mentions, AI sentiment analysis, and 6 months of historical data. The Professional plan ($149/month) adds AI categorization, narrative digests, issue trending, and full historical archive for up to 3 brands. Enterprise ($349/month) covers up to 5 brands with AI recommendations, PDF reports, and priority support. Annual billing gives you 2 months free. No contracts — cancel anytime.
Can I cancel at any time?
Yes. All plans are month-to-month with no long-term contracts. Cancel anytime from your account settings. Your access continues until the end of your current billing period.
How does Reddit affect AI-generated search results (ChatGPT, Perplexity, Google AI Overviews)?
Reddit is the #1 most-cited source in AI-generated answers. Perplexity cites Reddit in 47% of responses, and Reddit appears in 21% of Google AI Overviews. When AI tools recommend products or answer questions, they heavily draw from Reddit discussions. What people say about your brand on Reddit directly shapes what AI says about your brand.

Ready to understand your brand on Reddit?

Join the brands using Makna to diagnose issues, focus their engagement, and measure what's working.

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